eCommerce solutions play a key role in supporting organizational operations and enhancing the overall customer experience. However, choosing the ideal platform that aligns with an organization’s specific requirements can be a knotty task. Despite the significance of selecting the right eCommerce platform, many organizations face difficulties in defining an approach to vendor selection and implementing the solution seamlessly.
To assist IT and organizational leaders in overcoming this challenge, Info-Tech Research Group, a global IT research and advisory firm, has released its latest resource, the ‘eCommerce Platform Selection Guide’.
This comprehensive guide provides valuable insights and recommendations to aid in the efficient and effective selection and implementation of the most suitable eCommerce platform.
Amidst the rapid evolution of the eCommerce market, businesses face the challenge of selecting the right platform amidst enticing promises and guarantees. IT departments often bear the blame when chosen platforms fail to live up to the eCommerce strategy’s expectations.
To overcome these obstacles, experts recommend developing a comprehensive roadmap that encompasses essential milestones such as configuration, security, implementation points, data migration, training, and ongoing maintenance.
Recognizing the need for support, Info-Tech Research Group has curated use cases to aid IT and organizational leaders in making informed selections and ensuring seamless integration between eCommerce and other critical software, including customer relationship management (CRM) and point of sale (POS) systems.
According to Austin Wagar, a research analyst at Info-Tech Research Group, “Organizations are looking to accelerate their digital transformation to keep pace with the increased amenability of consumers to online shopping, the expanded adoption of smartphone use, and, ultimately, a hyper-competitive landscape that sees more and more companies putting a concerted emphasis on digital retailing”.
IT needs to be a trusted partner for an aligned approach not only in the selection but also in the implementation of an eCommerce platform, he further added. He said, “Business also needs to own the requirements and be involved from the get-go.”
The selection of an eCommerce platform holds immense importance for organizations, as it directly impacts the overall customer experience and influences consumer behavior. To ensure a successful choice, the firm recommends a deliberate and systematic approach that involves defining desired capabilities, prioritizing requirements across functional categories, determining the appropriate architecture model for the eCommerce environment, and creating a comprehensive request for proposal (RFP) that can be evaluated based on weighted criteria.
Additionally, Info-Tech emphasizes that eCommerce solutions should not operate in isolation but rather be integrated into a broader ecosystem to maximize their effectiveness. To assist IT and organizational leaders in making informed decisions and selecting the most suitable eCommerce platform, the complete research findings and guidance are available for download in the form of the eCommerce Platform Selection Guide.
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