Responsive design means a design that fits all screen display sizes. The truth is that people spend more time on smartphones these days. It is, therefore, of importance that businesses change website optimization for the different types of screens, especially small-screen displays.
In this blog, we’ll learn how to create an eCommerce responsive design for your business. Read along!
Why Go for a Responsive eCommerce Web Design?
Having an eCommerce responsive design is beneficial in many respects. Since eCommerce businesses become a hit only with a vast customer base, making your store accessible to as many shoppers as possible is of prime importance. It is where responsiveness comes into the picture.
- A design suiting one screen size isn’t effective for business
- Mobile phones have been gaining popularity for shopping purposes for a decade now, which demands website responsiveness
- More convenience and accessibility means more shopping
Even for new brands and small businesses, choosing an eCommerce responsive design is a smart move. Let’s get to know how to do it.
How to Create a Responsive eCommerce Website?
These key factors are what you need to consider while designing your online store for mobile and tablet devices:
1. Intuitive Navigation
Do you know what’s the perfect UX? A UX that has the quality of easy navigation! In fact, it works like a charm for a responsive design. As we all know, eCommerce is all about convenience. And when an online store has all the elements designed as per the preferences of its shoppers.
Here are some of the best eCommerce responsive design elements:
- Well-known, conventional icons and symbols
- Clickable elements such as buttons should be obvious and noticeable
- Use your business logo to redirect your shoppers to the home page
- The primary navigation bar must be sticky
- Make sure your menu items are limited
Lastly, breadcrumbs navigation is a big YES when it comes to responsive web design features. It is a web-based trail that helps users access pages and related subpages right in one place. Learn more about the benefits of using breadcrumbs navigation for eCommerce sites.
2. Improved Page Speed
Another key factor of eCommerce responsive design is the page speed. It’s a no-brainer but shoppers prefer mobile phones to make online purchases. In such a scenario, your store’s speed matters a lot. Customers should not wait for pages to load, items to be added to the cart, or payment processes to complete.
If your eCommerce website is slow, you’re highly likely to lose customers’ interest in just no time.
3. Simple, Professional Typography
You’ve got great catchy lines to attract customers’ attention. Similarly, you want your shoppers to check exciting offers by reading the first pop-up on your online store.
Can you imagine them reading this content if it is presented in a bad or difficult-to-read font? Certainly not!
This is the reason why choosing the right typography is also a crucial key factor of eCommerce responsive design. Remember, you must choose your fonts and font sizes keeping smaller devices in mind as well.
4. Choose a Responsive Theme
Although you can optimize your website for responsiveness later on, it’s better to choose a preset theme that features responsiveness. Many CMS platforms and page builder plugins are available that come with free and paid responsive themes.
All you need to do is choose the design that goes best with your eCommerce website. Apart from this, there is also the scope for modifications in these themes as and when you want.
Testing Responsiveness – Checking eCommerce Responsive Design
Keeping all the elements in line, the last thing to do is go for thorough testing. This step will help you know what looks and functions best for your online store’s design and what needs to be dropped. You can check your website’s responsiveness via online tools or ask an expert to help with the same.
