In the world of eCommerce, optimizing your shopping website for search engines is essential in an attempt to drive organic traffic and increase its visibility. One often disregarded aspect by many eCommerce store owners is the proper utilization of image alt attributes. In this article, we’ll make you learn all about replacing Magento 2 product image Alt text with variable to make your website more SEO-friendly and user-accessible. Let’s get started! 

Importance of Image Alt Attributes

Before we delve deep and discover about replacing image Alt with variable in Magento 2, let’s first get acquainted with the fact why image Alt attributes matter. 

Image alt attributes play a significant role in search engine optimization (SEO). They provide alternative text descriptions for visually impaired users and search engine crawlers. This helps them understand the content of an image. By replacing image alt attributes with variables, you can dynamically generate relevant and descriptive text, enhancing both accessibility and SEO.

Below is the step-by-step procedure on how to replace image Alt with variable in Magento 2. Here we go!

Guide on Replacing Magento 2 Product Image Alt Text with Variable 

Step 1: Identify the Image Alt Attributes to Replace

Before you begin replacing image alt attributes with variables, identify the images you want to target. In Magento 2, alt attributes are typically stored in the database, associated with product images. Review your website’s theme files and locate the relevant code where the alt attributes are being rendered.

Step 2: Create a Variable for Image Alt Attributes

In Magento 2, you can create variables that act as placeholders for dynamic content. To create a variable for image alt attributes, navigate to your Magento admin panel and access the ‘Content’ menu. From there, select ‘Elements’ and choose ‘Widgets’.

As soon as you are done with the above process, click on ‘Add Widget’. Thereafter, choose the widget type that matches your desired image location. Configure the widget by providing a name, selecting the desired image, and defining the alt attribute using a variable, such as {{var image_alt}}.

Step 3: Implement the Variable in Your Theme Files

Now that you have created the variable, the next step you need to follow is to implement it in your theme files to replace the existing image alt attributes. Locate the relevant code snippet responsible for rendering the alt attribute and replace it with the variable you created.

To ensure consistency throughout your Magento 2 theme files, remember to replace the Magento 2 product image alt texts with the term ‘active’ where appropriate. Make sure to apply this change consistently across all relevant theme files to maintain uniformity in the alt text descriptions.

Step 4: Test and Validate the Changes

The moment you complete the implementation of the variable, test and validate the changes made. Visit your website and inspect the rendered HTML to ensure that the image alt attributes are being dynamically generated based on the variables.

Additionally, validate the changes by testing your website’s accessibility. Use screen readers or accessibility tools to verify that the dynamically generated alt attributes are accurate and provide meaningful descriptions of the images.

Wrapping Up

Optimizing image alt attributes is an essential aspect of SEO in Magento 2. By replacing static alt attributes with variables, you can dynamically generate relevant and descriptive text. This can help with improving both user experience and search engine visibility. 

Follow the steps outlined in this article to seamlessly replace Magento 2 product image alt texts with variables. Once done, enjoy the benefits of an SEO-friendly and accessible website.

We advise checking our thorough tutorial, which offers detailed instructions on how to send emails in Magento 2, before attempting to send emails from the Magento 2 eCommerce platform.



As a seasoned content writer with over 8 years of professional experience, Heena has honed the art of crafting compelling, SEO-friendly, and engaging content. With a passion for storytelling, she seamlessly weaves words to create impactful narratives that resonate with audiences across various industries. Throughout her career, Heena has collaborated with diverse clients, ranging from startups to established corporations, and has delivered an extensive array of content, including articles, blog posts, website copy, social media content, and marketing materials. She has touched almost all domains while writing content, however, eCommerce and Technology are her most favoured.

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