Even after putting much effort to make your WooCommerce store stay ahead of the competition, if you are not getting the desired results, then this how-to guide is what you need to check.

Running an eCommerce store is not a cakewalk. With the competition rising day by day, it has become really difficult to stand out and make a mark in the booming eCommerce industry. However, with the access to right analytics tool, it becomes possible for you to unlock powerful insights and take the performance of your WooCommerce store to the next level.

This article will give you a nudge on information about how important is WooCommerce analytics for your store and how to run it.

What is WooCommerce?

WooCommerce is a free eCommerce platform that enables store owners to set up and manage an online business. With more than 25% of all online stores using it, it is the widely used eCommerce solution globally.

Users of the CMS will feel right at home using Woo because it is a plugin for WordPress. Nevertheless, the platform may be used independently, and you can benefit from several add-ons created especially for the program.

With WooCommerce, you can manage products, take payments, set up shipping and taxes, alter the site’s look and do a lot more.

What is WooCommerce Analytics?

The Woo team created WooCommerce Analytics as a data analysis tool. It enables business owners to monitor the performance of their websites and make choices based on that information.

You can use the tool to gain insightful knowledge on sales, clients, product performance, marketing, and other topics. Store owners may examine key performance indicators (KPIs) with a user-friendly dashboard of WooCommerce Analytics and identify areas for improvement.

The WooCommerce Analytics package includes a ton of helpful reports that are well-organized into detailed categories and frequently updated so you always have a current picture of your business.

Importance of WooCommerce Analytics for Your Business

WooCommerce Analytics is crucial for automated reports since it provides you with a precise, current overview of your store’s performance.

The suite should be used by businesses to identify areas for improvement, understand the needs and preferences of both current and potential customers, and make data-driven decisions.

Apart from that, businesses may learn more about managing inventory, shipping, and other stages of the sales cycle with WooCommerce Analytics. Entrepreneurs can utilize this data to improve customer experiences by choosing better sales and marketing techniques. This is not all; there are many more benefits of using WooCommerce Analytics for store owners. To name a few:

  • Quick and easy analysis of data
  • Allows monitoring performance of the store
  • Lets you improve customer experience

Moving ahead, let’s now get to know how to run WooCommerce analytics for your online store.

Steps to Set up WooCommerce Analytics

Step 1 – Create a Google Analytics Account

Go to the left-side menu after logging into your WooCommerce account and select Plugins. Click ‘Add New’ on the ‘Plugins’ page to begin. Click ‘Install Now’ after typing “WooCommerce Google Analytics” into the search box.

Step 2 – Enter Your Tracking Code

You’ll need to input your tracking code after installing the plugin. This data is typically provided by the analytics service, which you may locate on the website where you set up your site.

Step 3 – Set up Custom Reports

The next step in correctly configuring your WooCommerce analytics is to set up custom reports. You can do this to keep track of particular data points and learn more about how your eCommerce store is performing. To create custom reports, you’ll probably need the assistance of the analytics service, or you can just use the instructions that the developers have provided.

Step 4 – Start Monitoring

You must periodically check WooCommerce analytics after you have set it up. This will enable you to identify any performance issues with your store and implement the appropriate adjustments. Make sure to regularly review your stats and change your online store’s settings as necessary.

Note: Many users approached us with a question stating WooCommerce analytics not working for them. If the same problem is what you are experiencing, check whether you have proper internet access and a properly created Google Analytics account.

What’s Next?

As soon as you are done configuring WooCommerce analytics, you can analyze your store’s data. You can start by tracking website visitors, analyzing customer behavior, and identifying trends. Based on all the collected data, you can then optimize your website and increase conversion rates.  

Let’s Wrap Up!

Our guide on what woocommerce analytics is and how to configure the functionality on your store winds up here. We hope that after checking the points given above, you will certainly be able to surpass your competitors. Being a WooCommerce owner, if you are looking to implement restrictions on some of your products based on data checked via analytics, here’s our guide on implementing product restrictions in WooCommerce.



As a seasoned content writer with over 8 years of professional experience, Heena has honed the art of crafting compelling, SEO-friendly, and engaging content. With a passion for storytelling, she seamlessly weaves words to create impactful narratives that resonate with audiences across various industries. Throughout her career, Heena has collaborated with diverse clients, ranging from startups to established corporations, and has delivered an extensive array of content, including articles, blog posts, website copy, social media content, and marketing materials. She has touched almost all domains while writing content, however, eCommerce and Technology are her most favoured.

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